Product Placement in Movies
Products placed (or occasionally, not placed) in movies.
Monday, 7th November 2011
In Judgment Night, an episode from the first series of The Twilight Zone, the British Ship SS Queen of Glasgow makes an ill-fated voyage through the dangerous waters of the Atlantic Ocean in 1942.
One odd omission from a British vessel is any mention of tea, and this isn’t entirely by chance. The original screenplay did call feature references to the British sailor’s favoured refreshment, but they were cut.
One of the sponsors at the time was General Foods, who were selling an instant coffee called Sanka, and they objected to this reference to a rival beverage. Eventually, one line was changed to a reference only to a ‘tray for the bridge’, and elsewhere, the characters are seen drinking only coffee.